In my current role, I have coordinated and developed external communications and marketing for the Honors College at James Madison University. I’ve worked to develop consistent messaging that advertises the program to prospective students, engages current students, and keeps stakeholders informed and involved.
As part of this work, I manage the College’s Instagram, Facebook, and LinkedIn social media channels and lead a team of student assistants to plan and create content.
Content is designed to reach a range of target audiences through different methods, including community spotlights, benefits advertisement, event promotion, and program updates. As a result, this approach has lead to increased overall engagement and grown the College’s Instagram following by 25%.
I have coordinated the development of a wide range of social media content, in addition to departmental newsletters and website development.
To supplement the College's weekly student announcements, I began developing concurrent Instagram stories to ensure messages are able to be seen across multiple channels.